The aim of the project is to create a new logo for the brand to help in the branding. With that, I thought the new design should incorporate elements of their watch and their uniqueness.
The logo is being created with the Abstraction (It seeks to remove elements or details to reduce it to essential characteristics) and Trompe l’oeil (An image technique that tricks the eye into seeing something that is not there) design technique. Their brand’s unique selling point is the mechanical and skeleton design. Therefore, in the new design, you will see part of the watch face with the gear.
Also to increase the brand recognition, the old Arbutus logo has been incorporated into the design. In terms of colour, gold and black is being used to create an association with premium and high-end.
As mentioned, the highlight of the brand is that their watches focus a lot on the unique mechanics of the watch. Therefore, for the poster design, the focus is on the mechanical elements.
-This is a project for my school assignment-
Comments